Breaking through the digital clutter to reach your audience and achieve your goal is difficult. Anyone can set up a Facebook page. Anyone can set up a website. Any business, organization, advocacy campaign or political operation that plans on growing already has these (and more). But you could already have a website or Facebook page and still come up short.
Sometimes, you just have to be different. And at dmarcated media we have a unique approach. While some folks like to get technical we like to get simple; while some organizations have gurus that are impossible to understand, we have people with real skills (technical and social). We don’t think we’re the only ones capable of understanding what we do, or doing what we do. That’s what sets us apart.
“All my best thoughts were stolen by the ancients.”
― Ralph Waldo Emerson
We’re not wizards or alchemists. Anyone can do it. In fact, you and I do it each day and humans have been doing it for thousands of years. We’re still sitting around the campfire swapping stories, but on our way back we stopped at the general store and upgraded our tools. We’ve replaced downed trees with computer chairs and the fire with a shiny screen.
Sometimes these shiny new tools are distracting. We forget that our website, Facebook page, computers, cellphones, and our entire digital presence are just so many tools in our toolbox. What’s more important, the car you rebuilt with your dad or the tools you used to do it? The 54% increase in fundraising or the words you wrote and the email program that made it happen? 10,000 new members or the free service that helped you put up and promote a petition in minutes?
Yes, it’s important to know which tool to use and how to use it, but it’s what you build with them that matters.
That’s why we’re here.